Member-only story
Better brands: Is Adidas sustainable??
The German shoemaker is committed to a better shoe, but we need a better process.
Is Adidas a sustainable brand?
In December, the German shoemaker announced plans to make 60% of its products using sustainable materials. They join a growing list of corporations changing their strategies to help build a healthier planet.
Let’s find out if Adidas is sustainable. Do they put their money where their mouth is?
Dig deeper → 2 min
Founder story
The active wear brand ‘Adidas’ began in the quaint town of Bavaria, Germany in 1949. It was founded by Adolf Dassler (the brother of Rudolf Dassler, founder of Puma). The fascinating origins of this brother-shoe rivalry is for an entirely different time. To scratch the surface, they were both members of the Nazi party in the 1930s.
His brother Rudolf was more enthusiastic about the politics, but they both worked closely with the government. They made sports shoes for the 1936 Berlin Olympics and Hitler Youth clubs.
